AMERICAN ADVERTISING AWARDS

Don't miss the awards show!

The show will take place on Thursday, March 30th from 6 PM to 9:30 PM at the Uptown Theater in Richland.

Enjoy an Italian-style dinner (courtesy of Pacific Pasta) and libations with your industry peers followed by our awards program and presentation, where we’ll hand out the hardware to this year’s winners. Ticket price includes dinner and an open bar featuring beer, wine, and sparkling non-alcoholic alternatives.

Didn’t enter any work in this year’s competition? That’s okay! Come be inspired by the work of others in our industry and take home some fresh ideas for your next project. We hope to see you there!

The American Advertising Awards is the advertising industry’s largest and most representative competition in the United States. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local phase is the first of a three-tier, national competition. Here’s how it works…

  • Concurrently, across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets.
  • At the second tier, local Tri-Cities ADDY winners compete with winners from other chapters in District XI – which includes WA, OR, ID, MT and AK.
  • District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Chapter competition is the first step toward winning a national ADDY.
  • At each competition, Gold winners are automatically forwarded on to compete at the next level. Silver winners have the option to pay to send their winning entries on to the next level.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, professional development, internships, advocacy groups, advertising education, and consumer awareness.
ENTRY FEES & DEADLINES

Professional Entries

Student Entries

*Note: Late entries are subject to a $15 fee per entry.

Competition Timeline:

  • January 1st, 2023: Begin Accepting Entries
  • February 10th, 2023: Submission Deadline
  • February 17th, 2023: Late Submission Deadline
  • February 20th – 27th, 2023: Judging Takes Place
  • March 30th, 2023: Awards Show (Details TBA)

NOT A MEMBER?

Save on your entry fees by becoming an AAF member today!

MEET THE JUDGES

Jason Corbin

Currently working as a Group Creative Director for Levelwing, headquartered in Charleston, SC, Jason Corbin is a conceptual, multi-disciplinary, award winning, creatively driven human who enjoys creating content that influences people to buy stuff and do things they may or may not want to buy or do. As he likes to say, “Make them laugh. Make them cry. Make them feel alive. Jason’s work has been recognized by AdAge, Adweek, Communication Arts, Lürzer’s Archive, The American Advertising Federation, Ads of the World, AIGA and Graphis.

Katie Ryan

Native to the Pacific Northwest, Katie has spent the last 15 years launching her work into the stratosphere. No really, she’s a livery and communication design manager with TEAGUE, a leading global design consultancy to the aerospace/airline industry. Katie has partnered with aerospace industry leaders like Boeing, Alaska Airlines, Qantas Airways and Blue Origin helping bring their brands to life on physical products. Her expertise ranges from graphic and technical design, to branding, social media, process improvement, change management and more.

Lanny Ward

After having studied photography and graphic design in college, Lanny began his career as a designer and illustrator for a local newspaper, then went on to work in art and creative director roles for some of the top agencies in the Southwest over the next 25+ years. In that time, Lanny helped build and lead various teams of writers, designers, developers, photographers and others toward their very best work. He has excelled in helping clients discover (or rediscover) the heartbeat of their brand. Even as a child, Lanny remembers being compelled to take various toys apart to see how they worked. This innate curiosity has shaped who he is today.

COMPETITION INFO

Competition Judging

Selection of the most creative entries is conducted through a scoring process in which a panel of judges—comprised of accomplished advertising creative professionals from outside our region—evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

Judging for the 2022-2023 competition will take place virtually from February 20 – March 3.

Student Competition

The American Advertising Awards Student Division is also a three-tier national competition, which is sponsored by the AAF. Occurring in conjunction with the professional competition, the Student Awards recognize and reward creative excellence by students. Information on entering the American Advertising Awards Student Division may be found at AmericanAdvertisingAwards.com.

Have a suggestion for an upcoming event?

AAF Tri-Cities strives to provide quality and value through the events we coordinate, though we highly appreciate new ideas for event topics and speakers. Have an idea you’d like to share? Let us know!

Interested in volunteering?

Are you interested in helping with producing our events, joining a committee to support our efforts, or joining the Board of Directors? Send us a message, we would love to hear from you!